Market Research

EDJ international collects information from all sources about any targeted market for a product. We identify and analyze the market based on the need for a new product or promote an existing one.


When Do I Need To Conduct Market Research ?

Entrepreneurs are being encouraged to conduct market research in order to improve their products and services and increase sales. “It is important for small businesses to use market research. It can be used to determine how a product may be marketed, why persons may purchase a product or how often they could purchase the product.”

Many Questions Can Market Research Answers In Market Research Reports:

Market Research reports Provide full information gathered from interviews and research in report file with key words, adding charts representing volumes, levels, increments and shortages. Providing Data on personal and business information related.

Regulations and Business and Restrictions for providing new technologies Providing vital information about requested products and ways utilizing it in the market

primary research tools, such as 'All Media Survey,' along with demographics, can provide information on how many people are listening to a radio station.

A number of entities could collaborate to share the costs of such research.

You can also utilize secondary research such as surveys from the Statistical Institute in the country you conduct survey in, local different Institutes as a cost-effective way to attain useful data.

“These surveys provide information that can inform your decisions about products or services, as they show information such as the state of the economy, productivity, the profiles of community, and living conditions. This type of research can inform you of your options, the issues of your consumers and, therefore, indicate how you can access your desired demographic,” further small business owners are encouraged to engage with content on podcasts and platforms such as YouTube, and LinkedIn, to consistently learn more about brand services, event experiences and to have various perspectives on the development of products or services as they aim to expand their market share.


What We Do ?

We work with some of the biggest companies in the world, helping them to understand the lives of Arab people and turn that into insightful direction for their brands. Our seasoned team of bilingual researchers combines an intimate understanding of Arab & Islamic Business culture with a globally informed perspective on marketing. We've spent our whole careers getting close to 22 countries of countries of MENA and GCC consumers and understanding how brands can thrive in this often-misunderstood culture.

Our Principles

How We Do?

We custom design each research program, drawing from a wide suite of techniques and aiming to understand issues from multiple perspectives. In the facility, we use Co-Creation Sessions and well-thought-through Discussions Groups to charge our collective thinking. We use whatever works best from our toolbox of techniques to deepen our understanding and inspire actionable results. Take a look at some of our case studies for more… (under process)

Customer Survey-edj

Market Analysis

EDJ provides you with studies of the strengths, weaknesses, opportunities and the dynamics of a special market within a special industry. It is part of the industry analysis

Factors That Can Be Investigated Through Market Research Include:

Market information-edj Market information

Through market information one can know the prices of different commodities in the market, as well as the supply and demand situation. Market researchers have a wider role than previously recognized by helping their clients to understand social, technical, and even legal aspects of markets

Market segmentation-edj Market segmentation

Market segmentation is the division of the market or population into subgroups with similar motivations. It is widely used for segmenting on geographic differences, demographic differences (age, gender, ethnicity, etc.), technographic differences, psychographic differences, and differences in product use. For B2B segmentation firmographics is commonly used.


Market trends-edj Market trends

Market trends are the upward or downward movement of a market, during a period of time. Determining the market size may be more difficult if one is starting with a new innovation. In this case, you will have to derive the figures from the number of potential customers, or customer segments.

SWOT analysis-edj SWOT analysis

SWOT is a written analysis of the Strengths, Weaknesses, Opportunities and Threats to a business entity. A SWOT may also be written up for the competition to understand how to develop the marketing and product mixes. SWOT method helps to determine and also reassess strategies and analyze business process

PEST analysis-edj PEST analysis

PEST is an analysis about external environment. It includes a complete examine of a firm's Political, Economic, Social and Technological external factors. which may impact firm’s objective or profitability. They may become a benefit for the firm or harm its productivity

Brand health tracker-edj Brand health tracker

Brand tracking is way of continuously measuring the health of a brand, both in terms of consumers’ usage of it (i.e. Brand Funnel) and what they think about it. Brand health can be measured in a number of ways, such as brand awareness, brand equity, brand usage and brand loyalty.

Visual data-edj

Marketing Effectiveness

1 2 Audience Research 3 Choice Modelling 4 Competitor Analysis 5 Customer Analysis (Segmentation Of Target Customers) 6 Marketing Mix Modeling 7 Product Research 8 Risk Analysis 9 Simulated Test Marketing